tag:blogger.com,1999:blog-6776454192178285988.comments2023-07-05T07:58:44.195-07:00Proof in the PuddingKatrina McKayhttp://www.blogger.com/profile/08916328583532163174noreply@blogger.comBlogger19125tag:blogger.com,1999:blog-6776454192178285988.post-50831869051509231652010-09-01T23:03:53.599-07:002010-09-01T23:03:53.599-07:00BILLGATES : “We've really achieved the ideal o...BILLGATES : “We've really achieved the ideal of what I wanted Microsoft to become".<a href="http://follo-billgates.blogspot.com" rel="nofollow">clickhere </a>srmsoft7https://www.blogger.com/profile/06587479020275018747noreply@blogger.comtag:blogger.com,1999:blog-6776454192178285988.post-34111733701954032052010-01-03T05:21:58.361-08:002010-01-03T05:21:58.361-08:00Affiliate Marketing is a performance based sales t...Affiliate Marketing is a performance based sales technique used by companies to expand their reach into the internet at low costs. This commission based program allows affiliate marketers to place ads on their websites or other advertising efforts such as email distribution in exchange for payment of a small commission when a sale results. <br /><br />www.onlineuniversalwork.comAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-6776454192178285988.post-74113200081364538022009-03-09T21:24:00.000-07:002009-03-09T21:24:00.000-07:00Ehren - I wonder if in the future we will have str...Ehren - I wonder if in the future we will have strong standard metrics similar to those that we have for direct mail for social media? Will there be a "norm"? That would make it easier to benchmark, and perhaps even easier to relate back to ROI.Katrina McKayhttps://www.blogger.com/profile/08916328583532163174noreply@blogger.comtag:blogger.com,1999:blog-6776454192178285988.post-33791369977303486892009-03-09T21:22:00.000-07:002009-03-09T21:22:00.000-07:00L. Paez - Thank you for your comment. I thought t...L. Paez - Thank you for your comment. I thought the idea of infrastructure was interesting as well. You're right, we do think of social media as "what's hip right now" and don't give it much thought as to how it should integrate with our future campaigns.<BR/><BR/>I agree that we can measure anything - any interraction, but I think we haven't come to any kind of consensus in the marketing world as to what is truly relevant in terms of measurement.Katrina McKayhttps://www.blogger.com/profile/08916328583532163174noreply@blogger.comtag:blogger.com,1999:blog-6776454192178285988.post-72361748990007197392009-03-09T10:00:00.000-07:002009-03-09T10:00:00.000-07:00Great post Katrina! I think there are some people...Great post Katrina! I think there are some people who are concerned that measuring performance of certain initiatives maybe inadvertently lead to the measurement of their own performance as well and thus there is some fear.<BR/><BR/>The argument that social media cannot be measured is false -- there is always something that can be measured for any sort of initiative because there is always a a level and form of feedback. What we want to measure really is arbitrary since we choose what we want to define as a KPI.Ehren Cheunghttps://www.blogger.com/profile/02604154545908449547noreply@blogger.comtag:blogger.com,1999:blog-6776454192178285988.post-33391108551450761032009-03-09T08:15:00.000-07:002009-03-09T08:15:00.000-07:00This is an interesting concept, "infrastructure" b...This is an interesting concept, "infrastructure" because too often social media is regarded as a transitory media with little to offer a traditional brand. I think this is changing, but it's only changing as fast as some companies take up the baton, and wield social media complements to current campaigns in print, radio and direct mail. There are tools presently that assist teams charged with proving ROI (google anaytics, etc). Really, we can track anything that is an interaction (even offline to some extent), however at this point it requires creativity and advanced tools to realize the full vision.L Paezhttps://www.blogger.com/profile/00197033940606670956noreply@blogger.comtag:blogger.com,1999:blog-6776454192178285988.post-89638933414699460302008-12-23T12:29:00.000-08:002008-12-23T12:29:00.000-08:00This comment has been hidden from the blog.Lawrencehttps://www.blogger.com/profile/17499215688575579274noreply@blogger.comtag:blogger.com,1999:blog-6776454192178285988.post-38204291854155256872008-12-22T23:51:00.000-08:002008-12-22T23:51:00.000-08:00Dan - Great point. I've actually never thought of...Dan - Great point. I've actually never thought of "saturation" that way, but it makes total sense. Saturation as in - as far as you can go given current limitations (be they resources or opportunities). I've always thought of saturation in simpler terms - ie my prospect universe is x number, therefore until I reach x number, I am not at my saturation point. Now that I think about that, that's a ridiculous argument - even from my conference experience. Afterall, you can only sell so many tickets to an event, and after that, you are done. You cannot sell more than there are. So I suppose that <I>is</I> saturation in some sense. Got it - thanks!Katrina McKayhttps://www.blogger.com/profile/08916328583532163174noreply@blogger.comtag:blogger.com,1999:blog-6776454192178285988.post-48762382860370083362008-12-22T23:38:00.000-08:002008-12-22T23:38:00.000-08:00This comment has been hidden from the blog.Katrina McKayhttps://www.blogger.com/profile/08916328583532163174noreply@blogger.comtag:blogger.com,1999:blog-6776454192178285988.post-44807845638302159202008-12-22T20:22:00.000-08:002008-12-22T20:22:00.000-08:00This comment has been hidden from the blog.Lawrencehttps://www.blogger.com/profile/17499215688575579274noreply@blogger.comtag:blogger.com,1999:blog-6776454192178285988.post-41479577562962345852008-12-22T19:41:00.000-08:002008-12-22T19:41:00.000-08:00This comment has been hidden from the blog.Katrina McKayhttps://www.blogger.com/profile/08916328583532163174noreply@blogger.comtag:blogger.com,1999:blog-6776454192178285988.post-48722353024385649872008-12-21T20:54:00.000-08:002008-12-21T20:54:00.000-08:00This comment has been hidden from the blog.Ed Joneshttps://www.blogger.com/profile/01349777178244514510noreply@blogger.comtag:blogger.com,1999:blog-6776454192178285988.post-14063057180797619262008-12-21T20:51:00.000-08:002008-12-21T20:51:00.000-08:00This comment has been hidden from the blog.Ed Joneshttps://www.blogger.com/profile/01349777178244514510noreply@blogger.comtag:blogger.com,1999:blog-6776454192178285988.post-38425128106834994372008-12-18T09:46:00.000-08:002008-12-18T09:46:00.000-08:00Katrina, it's really dependant on whether you're m...Katrina, it's really dependant on whether you're measuring things from a company level or from an individual level. Yes, there is always (in theory, less so in practice with the current economy) a company out there hiring who is a potential client or who will do business with you. This is great from a company standpoint, but as an individual, I can only do so much until saturation. Because a lot of my business is the maintenance of current resources, I can get tapped out in terms of what I can do - and the top performers in the industry all demonstrate this situation. <BR/><BR/>By the repeat business reference, if I'm providing all of a company's staffing work in the field I'm in, I'm saturated with them until they create new requirements. So repeat business does work - but sadly not necessarily on a regular, "predictable" scale.<BR/><BR/>Does this make sense? If I'm too busy, I'm saturated; if my company is already providing all resources, we're saturated with this client. There's never "true" saturation, just perceived, I suppose.Dan Hockinghttps://www.blogger.com/profile/16333082461239342613noreply@blogger.comtag:blogger.com,1999:blog-6776454192178285988.post-23927773150625311552008-12-18T09:03:00.000-08:002008-12-18T09:03:00.000-08:00Dan, thanks for your comment. Regarding saturatio...Dan, thanks for your comment. <BR/><BR/>Regarding saturation level -- is it ever realistic to obtain this, especially in your industry? Surely there is always another company that is hiring that could be a potential client, no? How do you measure market saturation in your case?Katrina McKayhttps://www.blogger.com/profile/08916328583532163174noreply@blogger.comtag:blogger.com,1999:blog-6776454192178285988.post-12269682095343768042008-12-18T07:10:00.000-08:002008-12-18T07:10:00.000-08:00Hurray, numbers! I like Daryl's post as well, and ...Hurray, numbers! I like Daryl's post as well, and it certainly reaches into the account management side of things as well - whether my bosses agree or not is another case. There are certain models where this stops becoming the case - where your service saturation level is reached, in my case of recruitment - but I really like how simple this is to understand, and to apply. Nice response, Katrina - it got me thinking about how I can apply these things.Dan Hockinghttps://www.blogger.com/profile/16333082461239342613noreply@blogger.comtag:blogger.com,1999:blog-6776454192178285988.post-88448325355164043162008-12-17T20:48:00.000-08:002008-12-17T20:48:00.000-08:00Thanks Katrina - nice post.The more I consider tru...Thanks Katrina - nice post.<BR/><BR/>The more I consider trust the more it is apparent that it is the hidden force behind everything that we do. <BR/><BR/>And once you give it metrics - you give it teeth!Daryl Matherhttps://www.blogger.com/profile/09498987829308432770noreply@blogger.comtag:blogger.com,1999:blog-6776454192178285988.post-74165091778856634972008-12-15T13:33:00.000-08:002008-12-15T13:33:00.000-08:00Hi Dan,Great comment.I've never been asked to assi...Hi Dan,<BR/><BR/>Great comment.<BR/><BR/>I've never been asked to assign a specific dollar value to social media marketing activities, but I haven't done enough in this area to really merit a very close examination. I've always struggled with how to determine the monetary value of metrics like "unique visitors", etc. except where I can trace that these visitors actually convert to a lead by signing up for a newsletter or a free trial, and therefore "feed the pipeline" so to speak.<BR/><BR/>I guess the one way to even attempt to monetize is to look at your sales process and figure out where into your sales cycle new media feeds leads. At the same time, this doesn't even begin to address the impact of the brand support that new media has to offer. I'm not about to pretend I have any strong metrics to use to measure the impact of brand support. Again, I think this requires more research.<BR/><BR/>One of my challenges has always been that the sales teams I have worked with, and marketing teams I have directed, even boards and managing directors have all agreed that it's important to leverage social media, or alternative media, more generally. But at the end of the day, they don't even truly know what results they expect or what results are needed for these efforts to be worth the time spent to make any real impact.<BR/><BR/>I am hoping that Michael Brito will comment on this as well, and shed some light on the subject.<BR/><BR/>Stay tuned!<BR/><BR/>KatrinaKatrina McKayhttps://www.blogger.com/profile/08916328583532163174noreply@blogger.comtag:blogger.com,1999:blog-6776454192178285988.post-7617022155663590762008-12-14T19:40:00.000-08:002008-12-14T19:40:00.000-08:00As a total non-expert here (or rather, as much of ...As a total non-expert here (or rather, as much of an expert as research and community involvement can allow), I find the linked article interesting, if a little bit incomplete. I certainly agree that you can use your standard web metrics as a way to examine social media successes (although less so if you're using other methods to reach your target audience as well), and the content consumption one is interesting to look at as well, but I feel the article falls short of its stated purpose. Namely, the article purports to give direction as to how to measure your ROI on your social media workings, and then doesn't really take a look at the monetization or costing with social media, instead focusing on what metrics you could be examining.<BR/><BR/>Basically, I agree with your last paragraph - his article is effectively useless without those sorts of measurements. Any thoughts as to how you can do that? With most of these metrics, your direct results will be lost in the mix, I feel...<BR/><BR/>DanDan Hockinghttps://www.blogger.com/profile/16333082461239342613noreply@blogger.com